On the quest to understand what is a company that is on the path to sustainable development.

The book of Yvon Chouinard: "Let my people go surfing The Education Of a Reluctant Businessman" is an intresting read.

Y. Chouinard is the founder of Patagonia. He was born in the 1938 and started climbing while he was a teenager. He quickly realized that climbing old-tsyle (by banging the pitons in while climbing up and banging them out while going down) was destroying his playground (the mountains) quite rapidly.

He came-up with an out of the box idea that will protect the moutains's cliffs and that is now of standard use.

This way of thinking: "do a minimal harm in producing the best products" led Y.C. in building Patagonia.

Packing our stuff in order to leave Dharamsala, home of of the Dalai Lama. Heading tomorrow night to Rishikesh also known as the gateway to the Himalayas  and the sanctuary of sadhu's.

In Hinduism, sadhu, or shadhu is a common term for a mystic, an ascetic, practitioner of yoga and/or wandering monks. The sadhu is solely dedicated to achieving the fourth and final Hindu goal of life, moksha (liberation), through meditation and contemplation of Brahman. Sadhus often wear ochre-colored clothing, symbolizing renunciation.

 

According to Joseph Campbell, stories based on metaphors convey universal truths, thereby allowing a clearer understanding of a set of values, a given situation, behaviour or experience. We have therefore decided to align our documentary’s script with the model of the myth “The Hero’s Journey”, exploring the relation between spiritual forces and the human being.


Carl G Jung believed that the characters populating his patients’ dreams were closely linked to mythological characters - such as the wise old man, the mentor, the watchman and the shadow - . His studies led him to postulate the existence of a collective unconscious that explains the presence of mythological characters in all societies. The relevance of these characters to each and every one of us explains the psychological impact of stories that follow the mythological model.


The main themes of mythology, as identified by Campbell in “The Hero with a Thousand Faces”, may be used to address human problems. These models are indeed key to our understanding of life, and mythological themes may therefore be used to great effect when addressing a wide audience.

Spirituality can refer to an ultimate or immaterial reality; an inner path enabling a person to discover the essence of their being; or the “deepest values and meanings by which people live.” Spiritual practices, including meditation, prayer and contemplation, are intended to develop an individual's inner life; such practices often lead to an experience of connectednees to the self, with other individuals or the human community, with nature or the cosmos, or with the divine realm. 

 

Ecology and the Human Heart | The Office of His Holiness The Dalai Lama