On the quest to understand what is a company that is on the path to sustainable development.

The book of Yvon Chouinard: "Let my people go surfing The Education Of a Reluctant Businessman" is an intresting read.

Y. Chouinard is the founder of Patagonia. He was born in the 1938 and started climbing while he was a teenager. He quickly realized that climbing old-tsyle (by banging the pitons in while climbing up and banging them out while going down) was destroying his playground (the mountains) quite rapidly.

He came-up with an out of the box idea that will protect the moutains's cliffs and that is now of standard use.

This way of thinking: "do a minimal harm in producing the best products" led Y.C. in building Patagonia.