September 8, 2010

Badrinath is a Hindu holy town in the state of Uttarakhand , India. It is the most important of the four sites in India's pilgrimage. In recent years its popularity has increased significantly, with an estimated 600,000 pilgrims visiting during the 2006 season.



The village is a place sacred to Vishnu, particularly in Vishnu's dual form of Nara-Narayana. One legend has it that when the goddess Ganga was requested to descend to earth to help suffering humanity, the earth was unable to withstand the force of her descent. Therefore the mighty Ganga was split into twelve holy channels.


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August 31, 2010


On the quest to understand what is a company that is on the path to sustainable development.


The book of Yvon Chouinard: "Let my people go surfing The Education Of a Reluctant Businessman" is an intresting read.


Y. Chouinard is the founder of Patagonia. He was born in the 1938 and started climbing while he was a teenager. He quickly realized that climbing old-tsyle (by banging the pitons in while climbing up and banging them out while going down) was destroying his playground (the mountains) quite rapidly.


He came-up with an out of the box idea that will protect the moutains's cliffs and that is now of standard use.


This way of thinking: "do a minimal harm in producing the best products" led Y.C. in building Patagonia.

August 30, 2010

August 23, 2010

Packing our stuff in order to leave Dharamsala, home of of the Dalai Lama. Heading tomorrow night to Rishikesh also known as the gateway to the Himalayas  and the sanctuary of sadhu's.

In Hinduism, sadhu, or shadhu is a common term for a mystic, an ascetic, practitioner of yoga and/or wandering monks. The sadhu is solely dedicated to achieving the fourth and final Hindu goal of life, moksha (liberation), through meditation and contemplation of Brahman. Sadhus often wear ochre-colored clothing, symbolizing renunciation.

 

August 20, 2010








According to Joseph Campbell, stories based on metaphors convey universal truths, thereby allowing a clearer understanding of a set of values, a given situation, behaviour or experience. We have therefore decided to align our documentary’s script with the model of the myth “The Hero’s Journey”, exploring the relation between spiritual forces and the human being.


Carl G Jung believed that the characters populating his patients’ dreams were closely linked to mythological characters - such as the wise old man, the mentor, the watchman and the shadow - . His studies led him to postulate the existence of a collective unconscious that explains the presence of mythological characters in all societies. The relevance of these characters to each and every one of us explains the psychological impact of stories that follow the mythological model.


The main themes of mythology, as identified by Campbell in “The Hero with a Thousand Faces”, may be used to address human problems. These models are indeed key to our understanding of life, and mythological themes may therefore be used to great effect when addressing a wide audience.