On the quest to understand what is a company that is on the path to sustainable development.

The book of Yvon Chouinard: "Let my people go surfing The Education Of a Reluctant Businessman" is an intresting read.

Y. Chouinard is the founder of Patagonia. He was born in the 1938 and started climbing while he was a teenager. He quickly realized that climbing old-tsyle (by banging the pitons in while climbing up and banging them out while going down) was destroying his playground (the mountains) quite rapidly.

He came-up with an out of the box idea that will protect the moutains's cliffs and that is now of standard use.

This way of thinking: "do a minimal harm in producing the best products" led Y.C. in building Patagonia.

Packing our stuff in order to leave Dharamsala, home of of the Dalai Lama. Heading tomorrow night to Rishikesh also known as the gateway to the Himalayas  and the sanctuary of sadhu's.

In Hinduism, sadhu, or shadhu is a common term for a mystic, an ascetic, practitioner of yoga and/or wandering monks. The sadhu is solely dedicated to achieving the fourth and final Hindu goal of life, moksha (liberation), through meditation and contemplation of Brahman. Sadhus often wear ochre-colored clothing, symbolizing renunciation.

 

According to Joseph Campbell, stories based on metaphors convey universal truths, thereby allowing a clearer understanding of a set of values, a given situation, behaviour or experience. We have therefore decided to align our documentary’s script with the model of the myth “The Hero’s Journey”, exploring the relation between spiritual forces and the human being.


Carl G Jung believed that the characters populating his patients’ dreams were closely linked to mythological characters - such as the wise old man, the mentor, the watchman and the shadow - . His studies led him to postulate the existence of a collective unconscious that explains the presence of mythological characters in all societies. The relevance of these characters to each and every one of us explains the psychological impact of stories that follow the mythological model.


The main themes of mythology, as identified by Campbell in “The Hero with a Thousand Faces”, may be used to address human problems. These models are indeed key to our understanding of life, and mythological themes may therefore be used to great effect when addressing a wide audience.

Spirituality can refer to an ultimate or immaterial reality; an inner path enabling a person to discover the essence of their being; or the “deepest values and meanings by which people live.” Spiritual practices, including meditation, prayer and contemplation, are intended to develop an individual's inner life; such practices often lead to an experience of connectednees to the self, with other individuals or the human community, with nature or the cosmos, or with the divine realm. 

 

Ecology and the Human Heart | The Office of His Holiness The Dalai Lama

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Anthropology

Anthropology is a reflection on human nature, as well as its social and cultural roots. Anthropologists seek to understand the causes of our modern problems through the study of the human species functioning as a society, with its complex structures and relationships with the environment.

The environment

For our businesses as well as for the inhabitants of the Himalayan Mountains, climatic change and the current economic crisis are challenges that may well be turned into opportunities. Indeed, these present the occasion to change our consumer habits, adapt our lifestyle to a new environment and focus on innovation. Season

al products, improved agriculture, renewable energies and sustainable development are a few examples of such changes.

Although we are motivated by the current trend to protect and preserve our environment, we have unfortunately lost touch with nature and the serenity it offers. A life led in close contact with nature, as will be ours during the expedition, will teach us to better appreciate and respect it, breathing new life into our struggle to preserve tomorrow’s environment.

An Essay on Mountains | The Office of His Holiness The Dalai Lama

Hello dear Readers,

Lorenzo & Cédric took-off yesterday for a lifetime experience!
They landed safely .

As in every adventure, plans change, you need to adapt yourself, well this had already started with L&C. Indeed they decided to cancel the flight to Leh, this because a crew of TF1 informed them that the conditions were way too bad to do anything their.

So they decided to take a train to Dharamsala, in Lorenz's words "le Fief du Dalaï-Lama".

I will keep you posted on their next move!